Grand Prix Goes to Taiwan and Mercosur in the Tourism Bureau Division of the JATA Tourism Grand Prix 2012

On September 21, the Japan Association of Travel Agents (JATA) held an awards ceremony, the JATA Tourism Grand Prix 2012, at Tokyo Big Sight in Ariake, Koto-ku, Tokyo.

This first annual JATA Tourism Grand Prix aimed to further boost demand by presenting industry awards to partners in the  travel industry who have contributed to the expansion and development of the overseas travel market. In the Tourism Bureau Division, contestants were judged on trends in their number of Japanese travelers over the past three years, contribution to measures and policies that JATA is pursuing, output of new enticements, and independent initiatives, etc. Two bureaus, the Taiwan Visitors Association and the Mercosur Tourism Promotion Office, took home the grand prix award. The Taiwan Visitors Association expanded its promotional activities using the catchphrases “The Heart of Asia” and “Time for Taiwan.” The bureau received recognition for awakening travelers’ thirst for travel and contributing significantly to stimulation of travel demand.

The Mercosur Tourism Promotion Office, which is composed of the four travel bureaus of Argentina, Brazil, Uruguay, and Paraguay, received recognition for contributing greatly to stimulation of travel demand not only in South America but also among the Japanese by energetically transmitting information in spite of the distance between South America and Japan.

In the Publicity Division which awards companies, associations, and individuals who have made a large contribution to travel promotion, the grand prix was captured by the Japanese television program “Sekai no Hate made Itte Q!” broadcast by Nippon Television Network. This program features festivals around the world and experiences of living in other countries using realistic and expressive images, all presented from fresh angles never seen before.

Awards are not limited to government tourism bureaus and publicity. The Special Award is presented to companies and associations that significantly contributed to stimulation of travel and to the holding of the JATA Travel Showcase (Tabihaku), such as airline companies. This award went to the Finnair (Finnish Airlines) for its contribution to the expansion of demand for overseas travel through active expansion of publicity broadcast in the mass media.

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